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06 Nov
01 Apr

Building creative acumen for business and business acumen for creatives.



In this programme you will develop both creative and business acumen - essential for you to be able to innovate and use your creativity to be successful in business.  It's not so much about product design, but more about developing new business models, new experience and service offering, new sales methods and financing options, new forms of partnership, new technologies, new ways of working with and collaborating with people.

This programme is dynamic, suprising, challenging and absorbing. You'll have lecturers, artists and suprise speakers who are at the top of their games commercially and creatively to share with you their invisible strategies for creativity and business success.


Who is it for?

You will be part of an exciting and diverse learning group including creatives, MBA students, executives and entrepreneurs. The programme is designed to build a new type of leader, one who can live and drive the pace of innovation, who can be creative and still be disciplined, astute and commercially successful.


Duration and structure

Two one-week modules spread over 6 months.



  1. Processes and systems for innovation and creativity
  2. How to create a resilient business
  3. Ways to finance creativity
  4. Branding
  5. Rapid business model innovation and design-led thinking
  6. Creative problem solving
  7. Managing creatives
  8. Disruptive technology enablement



Block 1: 6-10 November 2017

Block 2: 2018 date TBC



R39,000 excl. VAT



ICE brochure